Paid Instagram & Facebook Ads
Client: Newport Academy
Demonstrated Capabilities:
Asset Ideation || Animation || Photoshop Video Editing || Performance Optimization
About the Project:
As part of a complete social media strategy, I have created 15-60 sec ad sets for client’s use on Meta’s various platforms (IG & FB). I was the key resource of these from ideatio to optimization, evaluating performance on a monthly basis, optimizing existing assets and creating new ones to maximize conversions upon the desired metric. All assets were created in 1080 x1080px for feed ads, and 1080x1920px for story ads.
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Organic Instagram Strategy & Channel Management
Client: Awe Inspired
Demonstrated Capabilities:
Social Media Strategy || Social Media Planning || Asset Creation || Photoshop || Video Editing
About the Project:
Awe Inspired was looking to grow their Instagram presence as an online jewelry brand, specifically during covid. I assisted in creating a comprehensive strategy, using insights gained by a deep dive into different brands in the competitive landscape. I was also responsible to execute against it for a period of 6 months before transitioning it in-house.
Strategy Deck:
Youtube Channel Cleanup
Client: Newport Academy
Demonstrated Capabilities:
Asset Ideation || Video Editing || Animation
About the Project:
As part of a complete social media strategy we included a revamp of the client’s Youtube channel. As part of the cleanup I reviewed all the existing videos and gave recommendations on what to keep and what to remove, in addition to a new content strategy. Given the tight budget I recommended utilizing existing videos and animation to avoid the high production costs of live video. The three segments were:
Virtual Tours - utilizing the video assets used by the admission teams edited with still photography to make them longer (ideal length is 2-4 minutes)
Testimonials - combining existing individual testimonial into a condition related asset (depression, anxiety, etc.)
Animated Videos - that talk about a specific topic (for example: Vaping)
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